Training Future Business Leaders in Big Data Analytics!

Big data analysis and evidence-based decision making are critical skills for rising business managers. With Weatherhead School Of Management's newest track, the Master of Science in Management in Business Analytics (MSM-Business Analytics), students are taught advanced data analytics skills to tame and transform big data into smart insights for executive decision making.

Unlike programs that emphasize a specific industry track, the Master of Science in Management in Business Analytics track trains students to master analytical skills for application in both operations and marketing, thereby promoting synergies of interdisciplinary training. The track also includes a unique, in-depth professional development course to advise and equip students to successfully enter managerial, consulting and analyst positions upon graduation.

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Program Benefits

  • Use state-of-the-art open source and commercial statistical and visualization software (e.g., CPLEX, ARENA, R, SPSS, SAS, Stata) to build business analytics skills;
  • Analyze different types of business data with confidence no matter what industry you join;
  • Develop applied problem-solving competence to address a range of challenges in marketing, operations, services, sales and more.

Tradition of Excellence

Weatherhead School Of Management's Master of Science in Management in Business Analytics program builds upon the success and reputation of its world-renowned faculty who are thought leaders in business management and data analytics.

Managers create the worlds in which we work and live. The manager's ability to gather and interpret data equips organizations with the information necessary to take risks, assess results and innovate new solutions. MSM-Business Analytics is supported and enhanced by Weatherhead's overall commitment to prepare graduates to manage by designing and to view business as an agent of world benefit.