A lot of important factors go into the Case Western Reserve brand. Our brand book explains them all.
Licensed vendors who already have designed products that use our logo need to obtain approval from our licensing partner.
Get to know the (new and enhanced) CWRU brand.
After 16 years strengthening and growing its national and international reputation, Case Western Reserve refreshed its brand in 2023. This update brings a bolder logo, new font styles and a brighter color palette to help stand out as a forward-thinking national research university.
As part of this visual identity refresh, we’ve built a website that outlines our brand guidelines, from design to copy and more.
Visit case.edu/brand to learn more.
If you have brand-specific questions that are not answered in our FAQ page, please email brand@case.edu.