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Our Brand

Get to know the (new and enhanced) CWRU brand.

After 16 years strengthening and growing its national and international reputation, Case Western Reserve refreshed its visual identity and recently embarked on an updated brand strategy. This update brings a bolder logo, new font styles and a brighter color palette to help stand out as a forward-thinking national research university.

As part of this visual identity refresh, we’ve built a website that outlines our brand guidelines, from design to copy and more.

Visit case.edu/brand to learn more.

If you have brand-specific questions that are not answered on our website, please email brand@case.edu.