Branding without Bragging: How to Balance Family and Business in your Marketing

Add to Calendar: Add to Calendar 2026-10-14 08:30:00 2026-10-14 11:30:00 Branding without Bragging: How to Balance Family and Business in your Marketing Guest speakers: Meghan Lynch and Laura Brown, Six-Point Strategy - Wednesday, October 14, 2026In family enterprises, the brand is more than a logo—it reflects trust, reputation, and longterm consistency. The program focuses on how values, continuity, and family identity show up externally—shaping market perception and reinforcing confidence in the business across generations and during period of growth. Participants will understand how to intentionally leverage their family story and reputation capital as strategic assets in the marketplace without overexposure or loss of authenticity.This program features guest speakers Meghan Lynch and Laura Brown of Six Point Strategy, who bring extensive experience guiding family businesses through growth and succession with practical, intentional brand leadership. Weatherhead School of Management Weatherhead School of Management America/New_York public