A Cleveland native, Omie Meza (they/them) serves the UMC team as the SEO Strategy Manager, helping Case Western Reserve University show up in the best and most important search results. Omie began their marketing career in 2019, working at local marketing agencies before joining CWRU. Search engine optimization fell into Omie's lap at their previous role, where they became fascinated with trends, user behavior, and the challenge of learning Google's ever-changing algorithm. Omie earned their Bachelor of Arts in integrated marketing and communications from John Carroll University, where they minored in Spanish and Hispanic Studies. They later earned their Master of Business Administration from Baldwin Wallace University. When Omie is not rummaging through blogs and articles about Google, they are often found writing with the hopes to publish a book one day, exploring new cities, attending numerous concerts, or drinking an iced dirty chai at their favorite coffee shop.