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Jürgen “JB” Kai-Uwe Brock

Associate Professor, Department of Design & Innovation, Weatherhead School of Management

Jürgen Kai-Uwe Brock, “JB”, is Associate Professor of Marketing and Associate Director Doctor of Management Programs at the Weatherhead School of Management at Case Western Reserve University. A business-academia hybrid for over 30 years — former CEO, C-suite executive, and start-up co-founder — he has worked and lived in Europe, North America, and Asia. His research appears in leading journals including Journal of International Business Studies, California Management Review, Journal of Service Research, Journal of Interactive Marketing, and Industrial Marketing Management.

Education

PhD
University of Strathclyde, Scotland, U.K.
2000

Research Information

Research Interests

International business
International marketing
Digital marketing
Strategic management
Technology/ Innovation management
Marketing
Marketing Research

Awards and Honors

  • Fujitsu Siemens Computers Relationship Marketing Project Grant
    2006
  • Fujitsu Siemens Computers Relationship Marketing Project Grant
    2007
  • Winner of the American Marketing Association (AMA) Foundation Visiting Scholars Travel Grant
    2004
  • Recipient of the Erasmus Grant of the European Union
    1994
  • Recipient of the Erasmus Grant of the European Union
    1993
  • Recipient of the Erasmus Grant of the European Union
    1992
  • Recipient of the Erasmus Grant of the European Union
    1991
  • Recipient of the Erasmus Grant of the European Union
    1990

External Appointments

  • Journal of Service Research (2021, 2025)
  • California Management Review (2020, 2023)
  • Journal of Business and Industrial Marketing (2010)
  • American Marketing Association, International Conference on Relationship Marketing (2009)
  • Industrial Marketing Management (since 2009)
  • International Journal of Electronic Business (2007)
  • Journal of Marketing Management (2003-2004)
  • International Academy of African Business and Development (2004)
  • Encyclopedia of Knowledge Management (2004)
  • Journal of International Entrepreneurship (2003; 2007; 2009-2010)
  • Journal of International Business Studies (2003)
  • Academy of International Business, Annual Conference (2003-2005; 2007; 2009)
  • Book review, International Small Business Journal (2003)
  • Book chapter review, Edward Elgar (2002)
  • (Emerging Paradigms in International Entrepreneurship) Journal of Business Strategies (2001)
  • Academy of International Business, UK Chapter (2000)
  • Enterprise and Innovation Management Studies (2000)

Publications

  • Brock, J.K.-U. and v. Wangenheim, F. (2025): Handbook of Good Research, 2nd edition. Coansulting Press: Bad Homburg, Germany.
  • Brock, J.K.-U. and Kohli, A. (2023): The Emerging World of Digital Exploration Services. In: Journal of Business Research Volume 155, Part A, 113434.
  • Brock, J.K.-U. (2022): Evolution der Marketingtechnologie. In: Marketing Automation – Erfolgsmodelle aus Forschung und Praxis, ed.: Meike Terstiege, Muhsin Cinar, Janine Hehemann. Wiesbaden: Springer Gabler, pp.: 267-280.
  • Brock, J.K.-U. (2021b): The Emergence and Implications of Technologized Marketing. In: Journal of Global Scholars of Marketing Science 31(3), pp.: 372-391.
  • Singh, J, Nambisan, S., Bridge, R.G., and Brock, J.K.-U. (2021a): One-Voice Strategy for Customer Engagement. In: Journal of Service Research 24(1), pp.: 42-65.
  • De Bruyn, A, Viswanathan, V., Beh, Y.S., Brock, J.K.-U. and Wangenheim, F. (2020): Artificial Intelligence and Marketing: Pitfalls and Opportunities. In: Journal of Interactive Marketing 51(1), pp.: 91-105.
  • Brock, J.K.-U. (2019): The Evolution of Marketing Technology. In: Handbook of Marketing Advances in the Era of Disruption – Essays in honor of Jagdish N. Sheth, ed.: Atul Parvatiyar and Rajendra Sisodia. New Delhi: Sage, pp.: 343-359.
  • Brock, J.K.-U. and Wangenheim, F. (2019): Demystifying AI – What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence. In: California Management Review 61(4), pp.: 110-134.
  • Brock, J.K.-U. (2016): Data Design - The Visual Display of Qualitative and Quantitative Information. Coansulting Press: Mountain View, USA.
  • Brock, J.K.-U. and v. Wangenheim, F. (2015): Handbook of Good Research. Coansulting Press: Munich, Germany.
  • Brock, J.K.-U. and Zhou, Y. (2012): Customer Intimacy. In: Journal of Business and Industrial Marketing 27(5), pp.: 370-383.
  • Brock, J.K.-U., Johnson, J.E., Zhou, Y. (2011d): Does Distance Matter for Internationally-Oriented Small Firms? In: Industrial Marketing Management 40(3), pp.: 384-394.
  • Brock, J.K.-U. (2011c) Editor: Online Marketing. Euroforum Verlag.
  • Brock, J.K.-U. (2011b): Einführung und Übersicht – Vom Marketing zum Online Marketing und warum das wichtig ist [Introduction and Overview – From Marketing to Online Marketing and Why That Matters]. In: Lehrgang: Online Marketing, 1st edition, Juergen Kai-Uwe Brock, ed. Euroforum Verlag, 1-50 (I).
  • Brock, J.K.-U. and Zores, R. (2011a): Search Marketing II: SEO (Search Engine Optimization). In: Lehrgang: Online Marketing, 1st edition, Juergen Kai-Uwe Brock, ed. Euroforum Verlag, 1-35 (V).
  • Brock, J.K.-U. and Zhou, Y. (2009b): Customer Intimacy in Business-to-Business Relationships. In: Proceedings of the 9th International Conference on Relationship Marketing. American Marketing Association. Freie Universität Berlin, Berlin, Germany, September 30th – October 2nd.
  • Brock, J.K.-U. (2009a): Implementierung eines Kennzahlen-basierten, integrierten Marketing- und Vertriebs-Meßsystems [Implementation of a key performance indicator (KPI) based integrated marketing and sales measurement system]. In: Lehrgang: Kennzahlen, 3rd Edition. Euroforum Verlag.
  • Brock, J.K.-U. (2008c): Implementierung eines Kennzahlen-basierten, integrierten Marketing- und Vertriebs-Meßsystems [Implementation of a key performance indicator (KPI) based integrated marketing and sales measurement system]. In: Lehrgang: Kennzahlen, 2nd Edition. Euroforum Verlag.
  • Brock, J.K.-U. (2008b): Implementierung eines Kennzahlen-basierten, integrierten Marketing- und Vertriebs-Meßsystems [Implementation of a key performance indicator (KPI) based integrated marketing and sales measurement system]. In: Lehrgang: Kennzahlen. Euroforum Verlag.
  • Brock, J.K.-U. (2008a): Magie, Mystik & Mercedes [Magic, mysticism, and Mercedes]. In: Internet World Business 18/08, p.52.
  • Brock, J.K.-U., Johnson, J.E., Zhou, Y. (2007b): Does Distance Matter for Internationally-Oriented Small Firms? In: Proceedings of the 10th McGill International Entrepreneurship Conference. UCLA, Los Angeles, U.S.A., September 27.-29.
  • Schädler, B. and Brock, J.K.-U. (2007a): Mehr Erfolg mit der Scorecard [More Success with the Scorecard]. In: Absatzwirtschaft Sonderausgabe zum Marken Award 2007, pp.: 164-165.
  • Brock, J.K.-U., Ibeh, K.I.N. and Zhou, Y. (2005c): Does Global Virtuality Render FDI Obsolete? In: Proceedings of the 32nd Annual Conference of the European International Business Academy. Norwegian School of Management, Oslo, Norway, December 10.-12.
  • Brock, J.K.-U. and Zhou, Y. (2005b): MNE Knowledge Management Across Borders and ICT. In: Encyclopedia of Knowledge Management, pp.: 635-644.
  • Brock, J.K.-U. and Zhou, Y. (2005a): Organizational Use of the Internet: Scale Development and Validation. In: Internet Research: Electronic Networking Applications and Policy 15(1), pp.: 67-87.
  • Berry, M.M.J. and Brock, J.K.-U. (2004c): Marketspace and the Internationalisation Process of the Small Firm. In: Journal of International Entrepreneurship 2(3), pp.: 187-216.
  • Ibeh, K.I.N. and Brock, J.K.-U (2004b): Conducting Survey Research Among Organisational Populations in Developing Countries. In: International Journal of Market Research 46(3), pp.: 375-383.
  • Ibeh, K.I.N., Brock, J.K.-U. and Zhou, Y. (2004a): The Drop and Collect Survey in Industrial Populations: Theory and Empirical Evidence. In: Industrial Marketing Management 33(2), pp.: 155-165.
  • Brock, J.K.-U. (2003c): Inside intranets and extranets – Knowledge Management and the Struggle for Power by James Callaghan (2002). In: International Small Business Journal 21(3), pp.: 349-351.
  • Ibeh, K.I.N. and Brock, J.K.-U. (2003b): Conducting Survey Research Among Organisational Populations in Developing Countries: Can the Drop and Collect Technique Make a Difference? In: Proceedings of the International Academy of African Business and Development. 9-12 April 2003. University of Westminster, U.K.
  • Brock, J.K.-U. (2003a): The ‘Power’ of International Business Research. In: Journal of International Business Studies 34(1), pp.: 90-99.
  • Brock, J.K.-U. and Berry, M.M.J. (2001c): Marketspace and the Internationalisation Process of the Firm. In: Proceedings of the 4th McGill Conference on International Entrepreneurship: Researching New Frontiers. Volume I. 21-23 September 2001. Glasgow University, U.K., pp.: 191-218.
  • Ibeh, K.I.N., Brock, J.K.-U. and Zhou, Y. (2001b): The Drop and Collect Survey in Industrial Populations: Theory and Empirical Evidence. In: Proceedings of the British Academy of Management Conference. 5-7 September 2001. Cardiff University.
  • Brock, J.K.-U. (2001a): Marketspace and the New Mechanisms of Internationalisation: Some Preliminary Insights. In: Multinational in a New Era: International Strategy and Management (Volume 8), ed.: J.H. Taggart, M. Berry and M. McDermott. Macmillan, pp.: 88-101.
  • Brock, J.K.-U. (2000c): Virtual Globals: Marketspace and the Internationalisation of Small Technology-Based Firms. PhD Thesis; Glasgow, Scotland: University of Strathclyde.
  • Brock, J.K.-U. (2000b): Marketspace and the New Mechanisms of Internationalisation. In: 27th Annual Conference - Academy of International Business: The Multinational in the Millennium Volume I, ed.: S. Young, N. Hood. Glasgow, Scotland: University of Strathclyde, pp.: 137-158.
  • Brock, J.K.-U. (2000a): Information and Communication Technology in the Small Firm. In: Enterprise and Small Business: Principles, Practice and Policy, ed.: S. Carter, D. JonesEvans. Harlow: Prentice Hall, pp.: 384-408.