N. Mohan Reddy, PhD, professor of design and innovation, the B. Charles Ames Professor of Management, has research interests are along two dimensions. The first is focused on how non-market institutions (professional societies, trade associations) influence the adoption and diffusion of new technologies. A second area of interest understands the dynamics of how public goods (social goods) are created through private (corporate) interests.
Reddy received his PhD and MBA from Case Western Reserve University. He started teaching at CWRU in 1984. His recently taught courses include Business Marketing, Managerial Marketing, and Theory of Practice and Collective action. In 2014, Reddy received the Weatherhead School of Management Faculty Teaching Excellence Award, an award based on student nominations.
Initially Appointed: 1984
- Business Marketing
- Managerial Marketing
By Appointment Only
Awards and Honors
- The Doctoral Teaching & Mentoring Award2018
- Faculty Teaching Excellence Award2014Weatherhead School of Management