Somali Ghosh

Somali Ghosh is an associate professor of marketing at Case Western Reserve University. Prof. Ghosh started her career in the Indian Economic Service  as part of an elite set of technocrats within the Indian Government and went on to join academia. Prof. Ghosh has an abiding interest in looking at the intersection of economics and marketing management  and has published extensively in the media. She is passionate about spreading knowledge and awareness of marketing techniques and insights that aid industry, especially the resource constrained segments of industry, to help in the applications of marketing methods to improve economic and business outcomes. Prof. Ghosh earned her Doctorate in Marketing from SUNY Binghamton in 2011. She has previously taught at The University of Michigan and SUNY Binghamton and the University of Nebraska at Lincoln. Somali has won the Golden Apple Award for excellence in teaching from the University of Michigan. Prof. Ghosh currently teaches marketing management, strategic internet marketing and brand management.

Prior to joining academia, Professor Ghosh served in the Indian Economic Service under the Ministry of Finance, Govt. of India, and was part of the elite team of economists responsible for formulating India’s Five-Year plans. She has served as a part of the Mathematical Modeling Unit in the Perspective Planning Division of the Planning Commission of India (Now called NITI Aayog). This unique combination of quantitative skills from her work experience as an economist and qualitative skills from her Doctorate in Marketing influence both her research and her teaching by bringing in a holistic approach to marketing concepts and their evaluation. Prof. Ghosh's research interests lie in  marketing research methodology and consumer behavior especially as related to cultural issues.
 

Initially Appointed: 2016

LinkedIn Profile

Publications

• 2024: "Managers Learn This Bit of Economics" in The Times of India 
• 2023: "Here’s what you should know about this holiday shopping season" in The Daily
• 2023: "5 Things Retailers Need to Know About This Year’s Holiday Shopping" in Retail Today 
• 2023: "How High Should Your Business's Customer Satisfaction Be" in CXOToday.com 
• 2023: "Untapped Potential Of Indian Small-Scale Industry Exports To NRI Markets" in BW Disrupt BusinessWorld
• 2023: "Appeal to consumers with sensory marketing" in Smart Business Magazine
• 2023: "How Consumer Behavior Affects Price Perceptions" in The Statesman
• 2023: "How to make your website more attractive using consumer behavior insights" in The Economic Times
• 2023: "How Sensory Marketing Can Cut Through The Clutter" in BusinessWorld
• 2022: "5 things to know about this holiday shopping season" on miragenews.com
• 2022: "5 things to know about this holiday shopping season" in The Daily
• 2021: "Mind It" in The Pioneer, Delhi, India
• 2021: "Importance of Constructive Feedback for the Growth of Students" in Higher Education Digest
• 2021: "Educator Stress Is A Serious Matter That Needs Attention" in K12 Digest, London, United Kingdom
• 2021: "How upskilling along with regular education can help students be industry ready" in India Today, Delhi, India 
• 2021: "Reshaping Global Classrooms" in The Statesman Newspaper, Delhi and Kolkata, India
• 2021: "Ways Students Can Be Trained For The Corporate World" in India Today, Delhi, India 
• 2021: "E-learning: A boon for the Indian higher education system" on www.Educationworld.in,  Delhi, India
• 2013: "Detecting item bias in latent construct between group comparisons: an illustrative example using multi-sample covariance structural equations modeling" Problems and Perspective In Management (vol. II, issue 3) 
• 2009: "Attenuating Suspicion by Revealing Seller Self-Interest: The Role of Categorical versus Situational Association of Sinister Attribution" in Asia-Pacific Advances in Consumer Research (vol. 8), Duluth, MN 

Media Mentions

• Aug. 25, 2023: Interviewed on The Observer, “CWRU unveils new logo, community left divided”
• Dec. 12, 2022: Interviewed on Cleveland.com for expert comments on the industry trends and logic behind Giant Eagle discontinuing its paper coupons and introducing all digital coupons instead
• Nov. 15, 2022: Featured as an expert on WKYC News (Cleveland-based affiliate of NBC) to discuss holiday shopping trends and consumer shopping insights