Somali Ghosh

Associate Professor
Department of Design & Innovation
Weatherhead School of Management

Somali Ghosh teaches Marketing Management, Brand Management and Strategic Internet Marketing. She was appointed in 2016. Somali earned her Doctorate in Marketing from SUNY Binghamton in 2011. She has previously taught at The University of Michigan and SUNY Binghamton. Somali has won the Golden Apple Award for excellence in teaching from the University of Michigan and was in the Dean’s Honor Roll for excellence in teaching at SUNY Binghamton.

Prior to joining academia, Somali served in the Indian Civil Services under the Ministry of Finance, Govt. of India, and was part of the elite team of economists responsible for formulating India’s Five-Year plans. She has served as a part of the Mathematical Modeling Unit in the Perspective Planning Division of the Planning Commission of India. This unique combination of quantitative skills from her work experience as an economist and qualitative skills from her Doctorate in Marketing influence both her research and her teaching by bringing in a holistic approach to marketing concepts and their evaluation. Somali’s research interests lie in inter-firm relations, marketing research methodology and consumer behavior especially as related to cultural issues.

Initially Appointed: 2016

LinkedIn Profile

Publications

Media Mentions

  • Aug. 25, 2023: Interviewed on The Observer, “CWRU unveils new logo, community left divided”
  • Dec. 12, 2022: Interviewed on Cleveland.com for expert comments on the industry trends and logic behind Giant Eagle discontinuing its paper coupons and introducing all digital coupons instead
  • Nov. 15, 2022: Featured as an expert on WKYC News (Cleveland-based affiliate of NBC) to discuss holiday shopping trends and consumer shopping insights

Education

PhD
State University of New York Binghamton
2011
Master of Science
University of Nebraska Lincoln
2005
Master of Science
University of Calcutta
1995

Teaching Information

Teaching Interests

  • Marketing Management
  • Marketing Strategy
  • Consumer Behavior
  • New Product Development
  • Brand Management
  • Strategic Internet Marketing

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Courses Taught

  • Brand Management
  • Marketing Management
  • Strategic Internet Marketing

Office Hours

By Appointment Only

Research Information

Research Interests

  • Inter firm relations
  • Marketing research methodology
  • Consumer behavior especially as related to cultural issues
  • Pedagogical Issues Related to Business Education

Awards and Honors

  • Nomination for 2021 WSOM UG Teaching Award
    2021
    Weatherhead School of Management
  • Invited to Wolstein Society Induction
    2020
    Weatherhead and Wolstein Society
  • Finalist for Weatherhead Undergraduate Teaching Award
    2020
    Weatherhead School of Management
  • Nominated for the Weatherhead Undergraduate Teaching Award
    2019
    Weatherhead School of Management
  • Nominee for 2019 Carl F. Wittke Award for Excellence in Undergraduate Teaching
    2019
    Case Western Reserve University
  • Golden Apple Award
    2013
    University of Michigan Flint

External Appointments

  • AMA Northeast Ohio Chapter. 2021 - Present
  • Association of National Advertisers. 2021 - 2022
  • American Marketing Association. 2016 - Present
  • Faculty Advisor, American Marketing Association-CWRU Chapter , 2021 - 2026
  • Committee Chair, Director of Marketing Programs (Undergraduate), 2021 - 2024
  • Faculty Advisor, CWRU CHapter of the American Marketing Association, 2021 - 2024
  • Officer, Other Officer, Association of National Advertisers, NY city, NY, 2021
  • Reviewer, Ad Hoc Reviewer, ANA In House Awards, NY, 2021
  • Committee Member, FSCUE SUB COMMITTE ON UNDERGRADUATE CURRICULUM, 2019 - 2024
  • Committee Member, FSCUE Curriculum Sub Committee, 2019 - 2022
  • Attended Choices Fairs at Weatherhead, Choices Fairs at Weatherhead, 2018
  • Committee Member, UGIS, 2017 - Present
  • Committee Member, FSCUE, 2017 - 2019
  • Committee Member, Adnmission and Aid Sub Committee, 2017
  • Committee Member, UGIS - Department Representative at UGIS, 2016 - 2023
  • Faculty Advisor, Undergraduate Marketing Club, 2016 - 2020
  • Member, American Marketing Association, 2016 - 2026