Eat Mor Chikin: What I Learned from the Cows

Add to Calendar: Add to Calendar 2026-02-19 11:00:00 2026-02-19 13:00:00 Eat Mor Chikin: What I Learned from the Cows Tenacious, Persuasive, Bovacious. The Chick-fil-A Cows’ simple, effective plea to “Eat Mor Chikin” is one of the longest running marketing campaigns in history. Trudy will share from her lifelong experience in the family business using unconventional leadership lessons from the beloved Cows, her father’s legacy and the story of Chick-fil-A.  Trudy is the only daughter and youngest child of Chick-fil-A founder Truett and Jeannette Cathy. At just 19 years old, Trudy opened Birmingham, Alabama’s second Chick-fil-A restaurant, making her one of the youngest operators in Chick-fil-A’s history. Today Trudy serves as the Chick-fil-A Ambassador for this third-generation family business and is the author of several books including her most recent release, “A Legacy that Lasts”. Members – free; nonmembers – $50/person Weatherhead School of Management Weatherhead School of Management America/New_York public