The Walt Disney Co. launched the digital platform Disney Plus, allowing the entertainment company to track who’s watching what movie, when they stop and how many times their subscribers watch the same film—information used to target offerings, even in its theme parks.
Porsche introduced electric cars—a “connected vehicle platform”—to learn individual drivers’ behaviors and preferences to offer personalized services and products throughout the life of the car.
And anyone who’s shopped online is familiar with pop-ups asking if you have any questions or need help finding something—a digitally driven approach to enhancing customer service.
Business and industry, government and even nonprofits are embarking on a massive digital transformation to better compete and serve their customers. Organizations are changing their products or services to become more digital, embracing digital to change how they engage with their customers and transforming their infrastructure to change how they work.
The digital transformation market is expected to reach $3.2 trillion by 2025, according to a recent report from Meticulous Research.
With that booming trend in mind, Case Western Reserve University and the Innovation Research Interchange are hosting the 2021 Digital Futures Virtual Conference on Oct. 11-14, featuring noted corporate keynote speakers to help guide enterprises on how to reach the next level in that evolution.
They will help answer: What is the next step in your organization’s digital transformation? How do you get there? How do you stack up against other companies?
Each day of the conference will consist of a keynote presentation, followed by workshops tackling different elements of digital transformation. The goal of each workshop is to develop a set of specific items companies can use to assess themselves in the process.
Scheduled keynote speakers are:
Sheri Smithey, vice president of the Global Research and Development Network at Nestle Purina Petcare.
Linda Rae, general manager for the Power Generation and Oil and Gas businesses for GE Digital.
Youngjin Yoo, the Elizabeth M. and William C. Treuhaft Professor in Entrepreneurship and Professor of Information Systems at the Case Western Reserve Weatherhead School of Management.