Your 60-Second Commercial

You only have a few minutes to sell yourself to a prospective employer - how do you do it?

The 60-second commercial is a quick way to advertise your strengths, in a minute. This tactic is ideal for an employer introduction. Be sure to keep it career-focused and avoid personal information (where you were born, your social security number, and date of birth, etc).

Key Points 

Organize your presentation into focused categories:

  • Answers the question, "So tell me about yourself"
  • Designed to position yourself and sell your most marketable skills
  • Serves as a summary of your background, strengths and accomplishments
  • Is customized for the target audience and their interests


If you say nothing else, these four points should not be forgotten:

  • Years of work experience
  • Background in: management, marketing, sales, etc.
  • Key skills and tasks that pertain to your goals: strategic planning, business generation, and relationships development
  • Personality traits and characteristics that make you unique

Where a Pitch is Used

You'd be surprised how many situations will require the use of a short, targeted summary of yourself, including:

  • Job interviews
  • Networking interviews
  • Career fairs and Information Sessions
  • Cover letter