FreshLink Ambassador Technical Assistance

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What is the FreshLink Ambassador approach? 

The FreshLink Ambassador approach is the product of a five-year research project of the Prevention Research Center for Healthy Neighborhoods (PRCHN) at Case Western Reserve University, Cleveland, Ohio. This strategy to bridge residents to resources to foster healthy communities was developed using community-engaged research that was funded by the Centers for Disease Control and Prevention from 2014-2019.

FreshLink Ambassadors are community members hired to be "boots on the ground" staff to spread the word about farmers’ markets and explain how to use Supplemental Nutrition Assistance Program (SNAP) and nutrition incentives at direct-to-consumer markets.  These community ambassadors are trained to conduct peer-to-peer outreach to promote awareness of and social connectedness to markets to boost SNAP sales trends and ultimately access to fresh fruits and vegetables.

Watch this short video to learn more about FreshLink Ambassadors.

 

How can the FreshLink Team help you?

The Swetland Center provides ongoing technical assistance to organizations interested in implementing the FreshLink Ambassador approach in diverse communities. Our technical assistance team draws on three years of experience conducting real-world implementation of the FreshLink Ambassador approach at farmers’ markets in Cleveland, Ohio.

 

Ways to take action

Considering implementing the FreshLink model in your community? Check out our menu of options below to learn more about the model and how it works. 

We have developed a series of Technical Assistance Guides to walk you through the key components of the FreshLink Model

Read a series of publications about the program. From program implementation and its findings; to studies describing the target population and their shopping practices at farmers' markets, and the need to engage them with a peer-to-peer promotion strategy.

Join us on June 5th, 2020, 1:30pm EST as we join the National Farmers' Market Coalition and the Michigan Farmers' Market Association for a webinar about the FreshLink Approach as well as the Food Navigator Program. 

Description:

Interested in engaging community members with outreach, promotion, and education for your market’s nutrition incentive program? Experts will present on two different community outreach programs: FreshLink Ambassadors and Food Navigators that employ community members to spread the word about how to access fresh, healthy, locally grown food. 

Register Here!

Interested in seeking additional feedback and advice on how to implement the FreshLink Ambassador program in your community? Coming soon in July and August 2020 we will be offering a limited number of technical assistance sessions to help your organization work through questions or ideas you may have! Check back soon for updates on how to apply!