Christian Hughes

Christian Hughes is an Assistant Professor of marketing in the Department of Design and Innovation. Her research interests include influencer marketing, digital and social media, and content analysis. She collaborates with influencer marketing companies and is interested in research questions that can help firms optimize performance. She received the 2020 Don Lehmann Award, which recognizes the Best Dissertation-based Article published in the Journal of Marketing or Journal of Marketing Research. Christian serves on the Editorial Review Board of the Journal of Marketing, and has been published in top tier journals, including the Journal of Marketing and the International Journal of Research in Marketing. She has previously taught Social Media Strategy at the undergraduate and graduate level and won the 2021 James Dincolo Outstanding Undergraduate Professor Award at the University of Notre Dame. Prior to entering academia, she worked as a Marketing Research Analyst for Management Science Associates, Inc. and consulted for companies such as Avon, Danone, Georgia-Pacific, and R.J. Reynolds. She earned her B.S. and M.A. in statistics and her Ph.D. in marketing from the University of Pittsburgh.

Curriculum Vitae