For as much joy as the holiday shopping season can bring, it also can prompt anxiety. Retail environments, both in store and online, stock up with new, innovative and appealing products aimed at enticing holiday shoppers, while most shoppers grapple with the all-too-common battle between limited means and unlimited wants...
To understand more, The Daily reached out to Somali Ghosh, associate professor of marketing at Weatherhead School of Management, for insight on navigating this holiday shopping season.