At Weatherhead School of Management, we believe in managing by design.
Great managers are also designers—of processes, projects, strategies and systems. Today’s innovation-driven market demands dynamic business leaders ready with new alternatives, game-changing ideas and fresh perspectives on emerging problems in the world.
Weatherhead School of Management’s Department of Design and Innovation—the first of its kind—was created in 2013 to promote and nurture innovative scholarship in business practice areas, including marketing, entrepreneurship, policy studies, information systems and more.
Study Design and Innovation at CWRU
Earn a degree from the Department of Design and Innovation at the Weatherhead School:
BS in Management - Marketing
Our undergraduate curriculum in marketing provides you with a solid business background and advanced skills for careers in marketing and management while interacting on a personal level with some of the world’s most distinguished faculty.
PhD in Management - Design and Innovation
Delve into the disciplines of information systems and marketing—and be prepared to research consequential issues faced by organizations and managers in our PhD in Management - Design and Innovation program.
PhD in Management - Designing Sustainable Systems
Our PhD in Management - Designing Sustainable Systems offers the first residency-based program intended to create an area for promoting evidence-based management and preparing experienced executives for careers in research universities.
Doctor of Business Administration
Our three-year comprehensive, research-focused Doctor of Business Administration program will prepare you to create social, intellectual and economic value for organizations and society at large.
In the Department of Design and Innovation, our faculty are thought leaders in industry, and they bring those diverse experiences and perspectives into the classroom. Their research and innovation contribute to Case Western Reserve’s status as a renowned comprehensive research university and to the school’s reputation as the home of pioneering business concepts.
Our department’s faculty members study how managers and leaders design organizations, processes, business models, customer interactions and experience—and, as part of their decision-making, bring novelty and innovation into the world. Our faculty includes several leading global scholars in entrepreneurship, information systems, marketing and strategy, who all are specifically focused on the impact and role of digital innovation, new venturing, frontline market interactions and experience-based business designs.
Our Research Approach
Our faculty members’ work is the subject of several renowned books and is often covered through media outlets, published in prestigious journals, and acknowledged through honors and awards.
Their current research projects focus on global digital business strategies, diffusion and use of intelligent manufacturing technologies, and what drives artificial-intelligence-based innovation in multiple fields.
Digital technology is changing every aspect of our lives. Digital innovation is an effort to re-imagine familiar products and services using unique capabilities of digital technology. Developed by Youngjin Yoo, PhD, and Kalle Lyytinen, PhD, professors in the Department of Design and Innovation, digital innovation focuses on creating radically different user experiences and new business models that were not previously possible.
Unlike previous IT innovations that aimed at improving the performance of organizations in existing forms, digital innovation often aims at designing new forms that previously did not exist. Digital innovation is in the nexus of design, strategy, marketing, and technology. The organizing logic of digital innovations are often at odds with that of industrial organizations, demanding organizations to transform its structure and culture and acquire new capabilities.
Manage by Designing
Manage by Designing was pioneered by Fred Collopy, PhD, and Richard Boland, PhD, to use principles of design in business management. Great managers are also designers—of processes, projects, strategies and systems. Using principles of managing by design, managers are equipped with the latest concepts and tools for flexible, innovative thinking.
In the News
- November 17, 2023
The Executive Doctorate in Business Administration Council (EDBAC) has long been connected to the Weatherhead School of Management.
The EDBAC was co-…
- November 16, 2023
Satish Nambisan, the Nancy and Joseph Keithley Professor of Technology Management and professor of design and innovation at the Weatherhead School of Management…
Our department focuses on two core priorities:creating knowledge for generating novel and valuable products, services and systems; and developing organizational leaders and entrepreneurs who are skilled in designing innovative, value-creating relationships with customers, stakeholders and society.
- BTEC 420 – Introduction to Programming for Business Applications
- BUAI 435 – Marketing Models and Digital Analytics
- BUAI 445 – Advanced Marketing Analytics
- DESN 210 – Introduction to Programming for Business Applications
- DESN 302 – Creativity in Design & Business: Sources of Perception, Imagination, & Creative Thinking
- DESN 308 – Business Model Design and Innovation
- DESN 410 – Leading Digital Innovation by Design
- DESN 419 – Entrepreneurship and Personal Wealth Creation
- DESN 425 – Chief Executive Officer
- DESN 440 – Design of Disruptive Business Models
- DESN 490 – Business Model Innovation
- DESN 494 – Managerial Consultancy
- DESN 501 – Special Problems and Topics
- DESN 527 – Seminar in DESN
- DESN 601 – Special Topics in MIS
- DESN 701 – Dissertation PhD
- ENTP 301 – Entrepreneurial Strategy
- ENTP 302 – Creativity in Design & Business: Sources of Perception, Imagination, & Creative Thinking
- ENTP 308 – Business Model Design and Innovation
- ENTP 310 – Entrepreneurial Finance
- ENTP 311 – Entrepreneurship and Wealth Creation
- ENTP 419 – Entrepreneurship and Personal Wealth Creation
- HSMC 407 – Managerial Marketing
- HSMC 411 – Identifying Design Opportunities
- HSMC 432 – Health Care Information Systems
- IIME 419 – Entrepreneurship and Personal Wealth Creation
- IIME 424 – Chief Executive Officer
- MBAC 506 – Marketing Management
- MBAC 508 – Strategic Issues and Applications
- MBAP 407 – Managerial Marketing
- MBAP 410 – Strategic Issues and Applications
- MBAP 411 – Identifying Design Opportunities
- MBAP 422H – Digital Innovation in Healthcare
- MGMT 201 – Contemporary Business and Communication
- MGMT 361 – Managing in a Global Economy
- MGMT 395 – Advanced Seminar
- MGMT 397 – Undergraduate Research Project
- MGMT 398 – Action Learning
- MGMT 456 – Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies
- MGMT 458 – International Institute
- MGMT 460 – Managing in a Global Economy
- MGMT 464 – Business Ethics
- MGMT 560 – Theoretical Perspectives in Management
- MGMT 571 – Measurement Theory and Method
- MGMT 573 – Applied Multivariate Data Analysis
- MGMT 601 – Special Topics
- MGMT 602 – Advanced Topics
- MIDS 301 – Introduction to Information: A Systems and Design Approach
- MIDS 440 – Design of Disruptive Business Models
- MIDS 501 – Special Problems and Topics
- MIDS 527 – Seminar in MIDS
- MIDS 601 – Special Topics in MIDS
- MIDS 701 – Dissertation PhD
- MKMR 201 – Marketing Management
- MKMR 304 – Brand Management
- MKMR 308 – Measuring Marketing Performance
- MKMR 310 – Marketing Analytics
- MKMR 311 – Customer Relationship Management
- MKMR 312 – Selling and Sales Management
- MKMR 348 – Strategic Internet Marketing
- MKMR 360 – Independent Study
- MKMR 405 – Business Marketing
- MKMR 408 – Marketing Metrics
- MKMR 410 – Marketing Insight Management
- MKMR 411 – Customer Relationship Management
- MKMR 412 – E-Marketing
- MKMR 419 – Marketing Analytics for Supply Chain Managers
- MKMR 421 – Marketing Value Creation
- MKMR 501 – Special Problems and Topics
- MKMR 601 – Special Problems and Topics
- MPHP 532 – Health Care Information Systems
- MSBA 435 – Marketing Models & Digital Analytics
- MSBA 445 – Advanced Marketing Analytics
- MSOR 407 – Managerial Marketing
- MSOR 419 – Marketing Analytics for Supply Chain Managers
- PLCY 399 – Business Policy
Get in Touch
- Iris S. Wolstein Professorship in Management DesignWeatherhead School of ManagementFaculty DirectorDoctor of Business Administration ProgramWeatherhead School of ManagementChairDepartment of Design & InnovationWeatherhead School of ManagementDistinguished University ProfessorProfessorDepartment of Design & InnovationWeatherhead School of Management