The Power of Resisted Temptation with Ian Ayres

Add to Calendar: Add to Calendar: 2025-04-02 16:30:00 2025-04-02 17:30:00 The Power of Resisted Temptation with Ian Ayres Event Description Resisting a temptation may make it easier to stick to your goals. The act of foregoing a tempting offer is a sunk opportunity cost. Sunk opportunity costs, like sunk costs, can causally affect subsequent behavior. Resisting temptation to quit the gym or to quit your job might keep you engaged in those activities longer than if you had not been tempted. Tempting you not to quit smoking may help you quit. Speaker Bio Ian Ayres is a lawyer and an economist. They are the Oscar M. Ruebhausen Professor at Yale Law School and a Professor at Yale’s School of Management and Yale's School of Public Health. Ayres has been a columnist for Forbes magazine, a commentator on public radio’s Marketplace, and a contributor to the New York Times’ Freakonomics Blog. Their research has been featured on PrimeTime Live, Oprah and Good Morning America and in Time and Vogue magazines. Ayres is a co-founder of stickK.com, a website that helps you stick to your goals. In an Illinois post-conviction proceeding, Ayres helped convince a court to vacate their client’s death sentence. In 2023, Cambridge University Press published Ayres’s thirteenth book, Retirement Guardrails: How Proactive Fiduciaries Can Improve Plan Outcomes (with Quinn Curtis). In 2020, Harvard University Press published Ayres’s twelfth book, Weapon of Choice: Fighting Gun Violence While Respecting Gun Rights (with Fredrick Vars). In 2006, they were elected to the American Academy of Arts and Sciences. Ayres's book with Greg Klass, Insincere Promises: The Law of Misrepresented Intent, won the 2006 Scribes book award “for the best work of legal scholarship published during the previous year.” Ayres has been ranked as one of the most prolific and most-cited law professors of their generation. (See James Lindgren & Daniel Seltzer, The Most Prolific Law Professors and Faculties, 71 CHI.-KENT L. REV. 781 (1996); Fred R. Shapiro, The Most-Cited Legal Scholars, 29 J. LEGAL STUD. 409 (2000).) The Chronicle of Higher Education referred to Ayres as “a law-and-economics guru.” Ayres was born and raised in Kansas City, Missouri, received their B.A. (majoring in Russian studies and economics) and J.D. from Yale and their Ph.D in economics from M.I.T. Ayres clerked for the Honorable James K. Logan of the Tenth Circuit Court of Appeals. They have previously taught at Harvard, Illinois, Northwestern, Stanford and Virginia law schools and have been a research fellow of the American Bar Foundation and Columbia. From 2002 to 2009, Ayres was the editor of the Journal of Law, Economics and Organization. Article: The Power of Resisted Temptation Case Western Reserve University School of Law George Gund Hall Room A59, Moot Courtroom 11075 East Blvd., Cleveland, OH 44106 School of Law School of Law America/New_York public