The "Athlete Data Lab" will introduce students to legal issues relating to the capture, distribution and monetization of an individual athlete’s personal data collected in real-time. Working with representatives from Sports Data Labs, Inc., students will be given specific research projects relating to the capture, distribution and monetization of unique, real-time data collected from athletes through their use of body sensors and other sensing systems in challenging and complex environments (e.g., live sporting event). With the explosion of wearable sensors and data capturing systems, demand for continuous and point-in-time personal data has significantly increased across sports. These data can be exceedingly valuable assets that the individual athlete should be able to control, and, if desirable, to monetize. Yet, the legal contours related to the collection, analysis and monetization of these type of personal data remain underdeveloped.
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Student Research Papers
How Collegiate Athletes Can Take Control over their Personal Data in College Athletics (Nathan Arnholt, Annabelle Lincoln and Trey Quillin)