According to the U.S. Environmental Protection Agency (EPA), about 100 million pounds of tire components discarded during the manufacturing process are dumped in landfills nationally each year because the body ply—the tire’s largest component—can’t be effectively recycled. But RVS Rubber Solutions, a student startup based at Case Western Reserve University, believes it has come up with a solution to this environmental hazard - thanks to a new technology called Resonant Vibrational Separation (RVS) which extracts the rubber and steel in a cost-effective and environmentally friendly way.